For years, Volvo has been pushing harder and harder to attract buyers of rival luxury automakers like BMW, Audi and Mercedes-Benz by slowly ditching its stodgy, safe and reliable reputation in favor of a more premium, upmarket marketing position. Now that money around the world is getting tighter, even those who can afford to shop [...]
Although Volvo has already said that it would not participate in this October’s Tokyo Motor Show, the Swedish automaker’s German contemporaries are reportedly dragging their feet on similar public announcements in an effort to not be the first from their country to do so. According to a brief Automotive News item, BMW and Mercedes-Benz are [...]
If, like us, you’ve been following the Volvo saga pretty closely, you’ll remember that several Chinese companies are considered to be among the top bidders for the Swedish automaker when Ford officially opens the bidding. Although Geely has said they aren’t interested, that didn’t rule out other Chinese outfits.
Well, today we have word via Chinese [...]
Saab and Volvo have been down this road before, back in the 1970s. In fact, the two Swedish automakers were a hair away from merging 240s and 900s back in the day, but instead followed separate paths. Now, with both brands facing difficult sales numbers and uncertain futures, Bob Lutz thinks a merger sounds good [...]
Amidst the turmoil surrounding the future of Volvo, the Swedish automaker is plugging away on refreshing its current line-up and offering an updated range of start-stop-equipped models. Joining the new DRIVE models at the Geneva Motor Show will be a reworked version of the automaker’s flagship, the 2010 Volvo S80 sedan.
The exterior benefits from a [...]
Volvo has been struggling for a while now, and recently the Swedish automaker shed 6,000 jobs to stem the tide of red ink. To make matters more interesting, Volvo could soon be working with a new owner. Swedish newspaper Dagens Industri is quoting unnamed sources as saying Ford could rid itself of Volvo by Easter [...]
Of the many suitors who have reportedly had at least a passing interest in acquiring the Volvo brand from Ford Motor Company, the Volvo Group, BMW and Daimler have all publicly decided to pass on the opportunity. Many believe that a Chinese automaker will step up to the plate and purchase the Swedish brand known [...]
At this point, Ford’s sale of Volvo appears imminent. The only question now is who wants to take the Swedish automaker off the Blue Oval’s hands. Last week we told you of a possible sale as early as mid-February, and now Reuters is reporting that the buyer could be Renault. The two automakers allegedly got [...]