Participation in major auto shows is coming down like a house of cards for some automakers. The latest nail in the coffin: Mitsubishi is pulling out of the Frankfurt Motor Show. But that’s just the tip of the clichéd iceberg, as the Japanese automaker has revealed a new strategy towards participating in car shows.
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Just because Mitsubishi is pulling out of Dakar and throttling back on its motorsports campaigns doesn’t mean the automaker is going to limit the development and sales of its performance models. The Ralliart Sportback is on its way to the States, the Evolution X FQ400 is due to arrive at UK dealerships later this year [...]
Mitsubishi joins makers like Honda, Audi, Porsche, Suzuki, Subaru, and Kawasaki in pulling out of some form of motorsports because of… well, do we really need to say it? Neither the Mitsubishi Pajeros that won the Dakar Rally twelve times in total (out of 26 attempts), nor the diesel Racing Lancer that earned a seventh [...]
Mitsubishi has put production of the Lancer Evolution X on hold, saying there’s enough inventory to make it through the end of the year when the 2010 model is released. Mitsubishi spokesperson Christine Jew told KickingTires that no changes were planned for the 2009 model, but the 2010 variant would benefit from a few minor [...]
When the average enthusiast thinks of Mitsubishi, the first thing that jumps to mind is likely the Evolution, but the Japanese automaker’s bread is buttered by the sales of large SUVs. This means that profits are pretty tough to come by these days as anything that guzzles gas has rapidly seen itself falling out of [...]
Mitsubishi finally announced what we’ve known all along: the five-door Lancer Sportback is coming to the States for the 2010 model year and sales will begin this summer.
The 2010 Mitsubishi Lancer Sportback builds on the already competent Lancer sedan, although the overall length is slightly longer to accommodate the new hatch. One-touch auto-folding rear seats [...]
In March at the Geneva Motor Show, Mitsubishi will unveil the i MiEV SPORT AIR concept, which refines the ideas first displayed in the Tokyo 2007 i MIEV Sport show car.
Details are thin at the moment, but the styling has obviously been tweaked, there’s a “clear cutaway” roof, and power comes from a stronger electric [...]
Don’t look now, but the U.S. is quickly losing its supply of small-volume, badge-engineered trucks. Just yesterday, we learned that at month’s end, Isuzu plans to shut off the trickling flow that is its passenger vehicle business in the States, taking the Ascender SUV and i-Series pickups along with it. Today, there is word that [...]