Mercury, after nearly being introduced to oblivion, was rescued from the void because Ford needs a brand that could be devoted to small cars. The Ford brand, still fighting off oblivion itself, has recently been devoted to fresh, new designs that provide consumers the flair and features they’ve been looking for.
Two of the hitches in [...]
What’s a Mercury? That’s a question that’s been on the lips of senior execs at FoMoCo for some time. Positioned between Ford and Lincoln, the badge-engineered brand has been lacking defined products for over a decade, but according to the Derrick Kuzak, Ford’s global product chief, that’s going to change.
Mercury will be repositioned as an [...]
Mercury has been languishing over the last several years with badged-engineered products barely distinguishable from their Ford brethren. As the market shifts towards smaller cars with higher fuel efficiency, there may be a golden opportunity for the Mercury brand to actually prove its worth as Ford’s outlet for European-designed vehicles for the American market. In [...]