Archive for the ‘Hyundai’ Category

Entourage dead, Hyundai says no to badge engineering

Friday, April 10th, 2009
Entourage dead, Hyundai says no to badge engineering

When Hyundai dealers complained about not having a minivan in 2006, the automaker reached into the corporate pool and re-badged the Kia Sedona, turning into the Entourage. The timing was poor, as minivan sales plummeted across the board. Last year, sales were down 50% on the Entourage to just 8,400 units (Kia sold 27,000 Sedonas [...]